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What kind of Chinese films do overseas markets prefer?
Geng Ling, film producer and CEO of China Film Assist Company, says traditional Chinese genres such as kung fu and films like The Monkey King remain popular in overseas markets. But in recent years, sci-fi and fantasy works like The Wandering Earth series and Ne Zha have also achieved remarkable success abroad. High production standards and precise distribution and marketing strategies are key factors for a successful international release.