Name: Porsche's China CEO: We prioritize brand value over volume
Uploaded: 2026-04-29T19:56:21+08:00
Duration: 3 min 5 s
Description: International luxury car brands are facing a cooling market in China. German luxury car company Porsche is facing mounting pressure as sales have declined in the past four years. Yet the brand insists it is staying the course with a long-term, value-driven

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International luxury car brands are facing a cooling market in China. German luxury car company Porsche is facing mounting pressure as sales have declined in the past four years. Yet the brand insists it is staying the course with a long-term, value-driven strategy. CGTN reporter Wang Tianyu spoke with Alexander Pollich, president and CEO of Porsche China, to hear how the company plans to navigate the challenges ahead.

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