Years ago in Suzhou, Taohuawu woodblock New Year prints were considered a necessity during Chinese New Year. However, over time, these delightful decorations lost some of their standing as a mainstream cultural must-have. Responding to this dilemma, print artist Qiao Mai, a recognized inheritor of this intangible cultural heritage based in Suzhou, decided to go beyond mere preservation, infusing new ideas to reinvigorate the craft. Today, she is modernizing this timeless tradition from something distant and dated into a range of commemorative keepsakes, attracting and inspiring young people once again.