Home

China

World

Politics

Business

Sci-Tech

Health

Opinions

Video

Live

Radio

World Asia-Pacific Middle East Europe Americas Africa

By continuing to browse our site you agree to our use of cookies, revised Privacy Policy and Terms of Use. You can change your cookie settings through your browser.

I agree

This May Day holiday, Shanghai is transforming the simple event ticket into a key to the city. The "ticket-stub economy" turns a single event pass–from a film to a sports match–into a passport for city-wide discounts. This innovative model weaves culture and commerce together, creating an interconnected urban journey for residents and tourists. A movie, a match, a bouquet and a show. These ticket stubs integrate urban experiences to ignite spending with a local touch. It's a strategy designed to enrich the consumer experience long after the holiday ends.

03:55

Open in CGTN APP for better experience

Search Trends

The golden ticket: Shanghai's new economy turns your pass into city-wide discounts