China's booming theme park economy is getting a distinctly local flavor, and at LEGOLAND Shanghai Resort, that transformation is happening brick by brick. One of the park's signature attractions is inspired by Sun Wukong and the world of Journey to the West, reimagining one of China's best-known legends for a new generation of visitors. Beyond entertainment, the trend also reflects a growing confidence in Chinese cultural IP, as classic stories once known mainly through books and television are finding new life through immersive attractions, merchandise and digital experiences.