China Media Group unveils ambitious coverage plan for 2026 FIFA World Cup

As the countdown to the 2026 FIFA World Cup ticks down to less than a month, the China Media Group (CMG) has announced an expansive integrated media coverage plan designed to enthrall football fans worldwide.

CMG is set to broadcast all 92 matches live, capitalizing on multiple platforms including television, new media, and radio services to create a comprehensive all-screen, all-scene viewing network.

To enhance the fan experience, exclusive programs such as I Love World Cup and Football Gala Night will provide an immersive atmosphere, while custom shows will delve into the culture, the sports economy, and the details of Chinese manufacturing that contribute to the games. Notably, the incorporation of AI technology promises to reshape the viewing experience, generating fresh engagement for spectators.

FIFA Secretary General Mattias Grafstrom commended CMG for its world-class broadcast technology, expressing his anticipation for its role in delivering the excitement of football to an estimated six billion fans across the globe.  

The tournament, scheduled to take place from June 11 to July 19, will unfold across the United States, Canada, and Mexico.