With VR goggles, digital projections, and interactive touchscreens, the Qiuci Museum in Xinjiang’s Kuqa City is bringing the ancient Silk Road back to life. Visitors can explore a recreated Tang Dynasty city, watch centuries-old relics move through 3D animation, and even design their own “Kuqa House.” Since the digital upgrades, young visitors have increased by nearly 40 percent, turning the museum into a travel destination in its own right and proving that “traveling to a city for its museum” is more than a trend—it’s a cultural shift.