'Xinjiang Vibes' kicks off, bringing the real Xinjiang to the world

The "Xinjiang Vibes" global influencers co-creation and communication campaign officially launched in Qapqal Xibe Autonomous County, Ili Kazakh Autonomous Prefecture, in northwest China's Xinjiang Uygur Autonomous Region on Monday. The event is jointly organized by the Information Office of the People's Government of Xinjiang Uygur Autonomous Region and China Media Group (CMG).

During the campaign, global influencers from 14 countries and multilingual anchors from CMG will travel across Xinjiang and jointly produce multimedia content. Their visits will focus on topics including cross-border trade and ethnic integration, natural heritage and grassland ecology, smart agriculture and rural revitalization.

Through personalized international perspectives, participants will showcase Xinjiang's breathtaking landscapes, diverse cultures and dynamic development, presenting a picture of a united, prosperous, open and inclusive Xinjiang in the new era to global audiences.

The co-created content will be distributed worldwide through the influencers' social media accounts and CMG's multilingual, multi-platform international media network.