The 22nd China (Shenzhen) International Cultural Industries Fair (ICIF) is being held from May 21 to 25, showcasing over 120,000 cultural and creative products across eight pavilions. According to the Shenzhen government online, the fair has attracted participants from more than 100 countries and regions. As this year's APEC host city, Shenzhen has set up an APEC-themed area for the first time, offering audiences a brand-new window into the event.

What makes these pavilions truly remarkable is how they transform rich traditions into accessible, engaging experiences — from fashion pieces infused with traditional elements and AI-powered cultural-tech exhibits to regional snacks, handcrafted souvenirs and intangible cultural heritage workshops. Together, they create a vibrant, cohesive cultural feast that showcases the charm of both Chinese and international cultures, as well as the vitality of cultural innovation at this year's fair. Follow our reporters for an immersive tour of this cultural extravaganza!