The 22nd China (Shenzhen) International Cultural Industries Fair (ICIF) is being held from May 21 to 25, showcasing over 120,000 cultural and creative products across eight pavilions. According to the local government, the fair has attracted participants from more than 100 countries and regions. As this year's APEC host city, Shenzhen has set up an APEC-themed area, offering audiences a brand-new window into the event.

From AI-powered robots, digital publishing and immersive VR experiences to traditional crafts, global cultural products and regional delicacies, this year's ICIF blends innovation with heritage across its diverse exhibition halls. Visitors can explore cross-border e-commerce showcases, low-altitude tourism technologies, film industry innovations and intangible cultural heritage from China and around the world, while experiencing how culture, technology and creativity are reshaping global cultural exchange. Follow our reporters for an immersive tour of this cultural extravaganza!