The 22nd China (Shenzhen) International Cultural Industries Fair (ICIF) is being held from May 21 to 25, showcasing over 120,000 cultural and creative products across eight pavilions. According to the Shenzhen government online, the fair has attracted participants from more than 100 countries and regions. As this year's APEC host city, Shenzhen has set up an APEC-themed area for the first time, offering audiences a new window into the event.

From museum-inspired cultural creations and immersive digital performances to AI-powered hardware, animation, esports and global handicrafts, this year's ICIF highlights the integration of culture, technology and lifestyle. Visitors can explore exhibits from leading Chinese museums, experience MR and XR-powered stage performances and interact with robot bands and AI glasses. The newly launched APEC exhibition area also brings together cultural products, cuisine and creative brands from multiple Asia-Pacific economies, offering a vibrant showcase of international exchange and innovation. Follow our reporters for an immersive tour of this cultural extravaganza!