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The APEC Economies Pavilion made its debut at the 22nd China International Cultural Industries Fair in Shenzhen.

Vietnam arrived with drip coffee and live embroidery, calling it a "warm-up tour" ahead of APEC 2027. The Republic of Korea brought a full lineup of K-content, ready for new collaborations.

Shenzhen will host APEC 2026. Vietnam takes over in 2027.

For now, culture, business, and creativity are all coming together under one roof at ICIF.

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First APEC Economies Pavilion at ICIF a hit in Shenzhen