The APEC Economies Pavilion made its debut at the 22nd China International Cultural Industries Fair in Shenzhen.

Vietnam arrived with drip coffee and live embroidery, calling it a "warm-up tour" ahead of APEC 2027. The Republic of Korea brought a full lineup of K-content, ready for new collaborations. 

Shenzhen will host APEC 2026. Vietnam takes over in 2027.

For now, culture, business, and creativity are all coming together under one roof at ICIF.