Name: Inside ICIF: How traditional culture is winning over young people
Uploaded: 2026-05-26T10:24:19+08:00
Duration: 2 min 41 s
Description: At the 22nd China International Cultural Industries Fair (ICIF), traditional culture isn't just on display. It is re-emerging in more everyday and youth-oriented forms – from new Chinese aesthetics and intangible cultural heritage experiences to tea

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At the 22nd China International Cultural Industries Fair (ICIF), traditional culture isn't just on display. It is re-emerging in more everyday and youth-oriented forms – from new Chinese aesthetics and intangible cultural heritage experiences to tea culture and a slower, more mindful way of living, all of which are becoming part of young people's daily choices.

Join CGTN reporter Wang Tao as he takes a closer look at how traditional culture is once again winning over young people.

02:42

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