China
2026.05.26 10:24 GMT+8

Inside ICIF: How traditional culture is winning over young people

Updated 2026.05.26 10:24 GMT+8
CGTN

At the 22nd China International Cultural Industries Fair (ICIF), traditional culture isn't just on display. It is re-emerging in more everyday and youth-oriented forms – from new Chinese aesthetics and intangible cultural heritage experiences to tea culture and a slower, more mindful way of living, all of which are becoming part of young people's daily choices.

Join CGTN reporter Wang Tao as he takes a closer look at how traditional culture is once again winning over young people.

Copyright © 

RELATED STORIES