Name: Relic-inspired collectible toy wins over young consumers
Uploaded: 2026-06-01T16:59:21+08:00
Duration: PT35.667S
Description: Meet Lucky Chick, a character inspired by the famous Ming Dynasty doucai chicken cup, which sold at auction for HK$281 million (about $36 million).

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Meet Lucky Chick, a character inspired by the famous Ming Dynasty doucai chicken cup, which sold at auction for HK$281 million (about $36 million). The character's name also carries a cultural twist. In Chinese, the word for "chicken" (ji) sounds similar to the word for "good fortune" (ji).

Since its debut, Lucky Chick has expanded beyond its museum origins. Its creators have collaborated with cultural landmarks and tourism icons such as the Terracotta Warriors to develop a range of products. With humor and creativity, Lucky Chick transforms a national treasure once displayed behind glass into something more accessible.

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