China's breakout toy monster Labubu joins the World Cup

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A Labubu figure dressed as a football No. 10 player in a special World Cup jersey is seen on display at a Pop Mart store in Shanghai on June 1, 2026. /VCG

Labubu and the Monsters FIFA collaboration merchandise is seen on display at a Pop Mart store in Shanghai on June 1, 2026. /VCG

Football fever meets the Labubu craze with a new FIFA World Cup collection now on display at Pop Mart stores across China. The collaboration marks FIFA's first partnership with a designer toy IP for official World Cup merchandise.

The collection features a Labubu figure dressed as a football No. 10 player in a special World Cup jersey. It also includes a detachable trophy. Other items include blind boxes, mini bags and accessories, mixing football culture with collectible toys.

The collaboration brought together the World Cup brand and one of China's most popular toy characters. According to Pop Mart, the collection has already sold out across official online and offline channels, with only display samples left in stores.

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