Inspired by wildlife from the Qinghai-Xizang Plateau, these plush toys bring some of the region's most treasured animals, including snow leopards, Pallas's cats and Tibetan foxes, into everyday life. Created by Xining Wildlife Park, the collection turns rare species into lovable ambassadors for biodiversity and environmental protection.

Behind the cuddly designs lies a deeper mission. The Qinghai Wildlife Rescue and Breeding Center, operated by Xining Wildlife Park, is China's only dedicated snow leopard breeding and research base. Many of the plush toys are modeled after real animals cared for by the center, transforming conservation into tangible reminders of the importance of wildlife protection.