Haaland fronts Chinese herbal drink campaign ahead of 2026 FIFA World Cup

Norway striker Erling Haaland has been unveiled as the global brand ambassador for WALOVI, the international version of Chinese herbal tea drink Wang Lao Ji, as he prepares for the 2026 FIFA World Cup.

Haaland, who plays club football for Manchester City, features prominently in a new advertising campaign built around the slogan "WALOVI, WE LOVE IT!" The campaign, which promotes the beverage as a caffeine-free alternative to traditional soft drinks, has attracted significant attention online, with the forward showcasing his playful side in a series of humorous advertisements.

The promotional videos include several eye-catching scenes, including one in which Haaland appears to breathe fire, accompanied by a catchy theme tune designed to appeal to audiences around the world. Social media reactions have been largely positive, with many fans praising the striker's willingness to embrace the light-hearted concept.

WALOVI is marketed globally as a herbal tea made from natural ingredients and based on a recipe that traces its origins back to 1828. 

For Haaland, the partnership adds another major commercial endorsement to his growing global portfolio as one of football's most recognizable stars. The 25-year-old will lead Norway into the upcoming World Cup with high expectations, following another prolific season at club level.

The campaign's launch comes at a time when brands are increasingly turning to elite athletes to expand their international reach, with WALOVI hoping Haaland's global appeal can help introduce the drink to new audiences worldwide.