As the FIFA World Cup kickoff nears, the spotlight will not only be on the field, but also on the massive economic opportunities unfolding beyond the stadiums. From tourism to business partnerships, the world's top sporting event is bringing people, markets and ideas closer together. But what does it take to turn global exposure into long-term growth? And what are the new trends shaping sports marketing? Join us on BizTalk as we explore the business opportunities behind "the beautiful game".