Name: A foreign reporter's front-row seat to China's 25-year boom in cinema
Uploaded: 2026-06-16T16:33:04+08:00
Duration: 1 min 26 s
Description: A seasoned international journalist – and a familiar face at the Shanghai International Film Festival – has been following China's film industry for a full 25 years.

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01:26

A seasoned international journalist – and a familiar face at the Shanghai International Film Festival – has been following China's film industry for a full 25 years. He was struck by how the festival, now in its 28th year, keeps pushing forward with new additions like AI and youth-focused sections.

He also points to a major early-2000s turning point: China opening the door to private players in film and TV. From there, he watched the industry surge from a relatively small market into a powerhouse – nearing US$10 billion in annual box office, with broader genres and increasingly polished production standards. For him, the speed and scale of that transformation has been nothing short of staggering.

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