Business
2026.06.18 20:41 GMT+8

How Chinese firms are winning beyond the pitch

Updated 2026.06.18 20:41 GMT+8
CGTN

The 2026 World Cup is about more than just football. Behind the scenes, Chinese companies are contributing everything, ranging from AI-powered jersey production to digital infrastructure that supports event operations. It's a thrilling story of how Chinese firms are moving beyond manufacturing and becoming global providers of technology and innovation.

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