China's precious intangible cultural heritage is stepping onto the global sports stage. For the first time, FIFA has partnered with traditional Chinese Yi embroidery from southwest China's Yunnan Province. Local inheritors of the craft blended ancient ethnic embroidery techniques and traditional cultural motifs with modern World Cup elements to create official cultural products for global audiences. After years of industrial upgrading and creative innovation, this time-honored folk art has emerged from the mountains and onto the world stage, showcasing the unique charm of traditional Chinese culture.