Home

China

World

Politics

Business

Sci-Tech

Health

Opinions

Video

Live

Radio

World Asia-Pacific Middle East Europe Americas Africa

By continuing to browse our site you agree to our use of cookies, revised Privacy Policy and Terms of Use. You can change your cookie settings through your browser.

I agree

Shanghai is leveraging its rich cultural heritage to drive fresh economic growth. Through its innovative "Film +" strategy, the city transforms entertainment into a major consumption driver. The Shanghai Animation Film Studio, for instance, is reviving classic characters to fuel the booming economy of "Guoman" or Chinese animation. Meanwhile, the JUCE Shanghai Centre Theatre is reimagining opera for cinema audiences, boosting merchandise sales. The city is also mapping 45,000 tourism and business sites to seamlessly integrate the visitor experience. CGTN's Zhang Siran explores how culture powers this vibrant economy.

03:20

Open in CGTN APP for better experience

Search Trends

Shanghai weaves culture and commerce to build city's global brand