Shanghai is leveraging its rich cultural heritage to drive fresh economic growth. Through its innovative "Film +" strategy, the city transforms entertainment into a major consumption driver. The Shanghai Animation Film Studio, for instance, is reviving classic characters to fuel the booming economy of "Guoman" or Chinese animation. Meanwhile, the JUCE Shanghai Centre Theatre is reimagining opera for cinema audiences, boosting merchandise sales. The city is also mapping 45,000 tourism and business sites to seamlessly integrate the visitor experience. CGTN's Zhang Siran explores how culture powers this vibrant economy.