China's Sichuan Province has launched its first dedicated international communication platform for radio and television content, using giant pandas as a bridge.

The PandaVox International Communication Center, established at Sichuan Media Group following the success of its flagship bilingual program the Panda Wandering, adopts an integrated "content + platform + think tank" model to produce multilingual content for overseas audiences.

From panda conservation to Bashu intangible cultural heritage and Yangtze River civilization preservation, the center aims to present China as "credible, appealing and worthy of respect." 

With the newly launched PandaVox app and a constellation of social media accounts, the center is building an international communication network designed real-time engagement.