Meet Yang Jiawei, a former national football champion on a new mission, both on the field and online. In Shanghai, Yang built a massive social media presence, followed by millions, as well as his own academy, where he mentors the next generation of young players. His hands-on work embodies a wider national strategy to popularize football as a sport for all, exemplified by events like Shanghai's newly launched grassroots "Jiechao" or "Street Super League." Follow CGTN's Zhang Siran to see how China's vision — giving everyone a chance to play — is building a massive talent pool from the ground up.