Air conditioner sales in Europe have increased amid the ongoing heatwave. However, regulations and a shortage of installers continue to pose challenges for the industry. Midea has developed a new product that complies with European regulations and adapts to different regional needs across the continent.

Tobias Strobel, head of technical innovation at Midea RAC, spoke to CGTN Europe and shared more. He said there is still a long way to go before air conditioning becomes widely adopted in Europe.