With the World Cup entering its final stages, and the global viewing frenzy reaching new heights, much of its essential vibe can be traced to a single source: Yiwu, China. This one city supplies nearly 70% of the world's World Cup merchandise. Within a ten-kilometer radius, every part, package, and material is on hand, forming a 30-minute supply circle. Since the 2002 Korea-Japan World Cup, Yiwu has not missed a single tournament in 24 years.