Name: Beyond the box office: How moviegoers reshape China's film industry
Uploaded: 2026-07-17T14:52:16+08:00
Duration: 4 min 5 s
Description: China's summer movie season is entering its busiest weeks. But beyond the race for box office, industry observers say a deeper transformation is underway.

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04:06

China's summer movie season is entering its busiest weeks. But beyond the race for box office, industry observers say a deeper transformation is underway. As audiences become more discerning, cinemas are reinventing the moviegoing experience, while filmmakers are being challenged to tell stronger, more meaningful stories.

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