On Xinjiang's Bayanbulak Grassland, the 26th Naadam Fair is roaring to life with thundering horse races, sharp-shooting archery contests, whirling lassos and vibrant folk performances – all wrapped in colorful costumes and festive energy. Running through July 21, the weeklong event has already drawn hundreds of herders and tourists to the summer pasture. Local authorities are doubling down on blending culture with sport to boost the regional cultural industry and attract even more visitors to this highland spectacle.