China's inbound tourism market keeps rebounding, with 22.9 million foreign arrivals recorded in the first half of 2026, and summer has brought an even larger wave of visitors seeking cooler getaways in China. One of the factors driving this surge is the quiet but powerful evolution in how the world perceives China. From "TikTok refugees" migrating to RedNote, to "China Travel" going viral across global feeds, witnessing China firsthand has emerged as today's most popular travel trend.