Beijing and Nanjing's 'Spider-Man' parties weave cross-city fan magic

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Two cities in China, Beijing and Nanjing, recently held synchronized "Friendly Neighbor" viewing parties for the new Marvel superhero movie Spider-Man: Brand New Day, turning local cinemas into instant fan hangouts.

Movie fans in Beijing interacted in real time with their counterparts in Nanjing via a CINITY LED screen during simultaneous viewing parties in both cities for the new Marvel superhero movie "Spider-Man: Brand New Day." /Photo provided to CGTN

Spider-Man: Brand New Day now leads China's box office and has crossed 400 million yuan (about $60 million) in earnings since its opening day on July 29, according to movie ticketing platform Maoyan.

Fans bonded over pre-movie discussions about their love for the fictional hero, before the CINITY LED screens pulled off a fun twist: Spider-Man "swung" out of the frame, with cosplayers popping up at both venues.

Beijing fans received Nanjing-style salted duck plush toys, while Nanjing crowds took home Bird's Nest fridge magnets.

The quick, playful tech-powered moment linked the two cities, making the theaters a cozy spot not only for shared movie viewing experiences, but also for exchanging city tourism cultures.

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