Two cities in China, Beijing and Nanjing, recently held synchronized "Friendly Neighbor" viewing parties for the new Marvel superhero movie Spider-Man: Brand New Day, turning local cinemas into instant fan hangouts.

Spider-Man: Brand New Day now leads China's box office and has crossed 400 million yuan (about $60 million) in earnings since its opening day on July 29, according to movie ticketing platform Maoyan.

Fans bonded over pre-movie discussions about their love for the fictional hero, before the CINITY LED screens pulled off a fun twist: Spider-Man "swung" out of the frame, with cosplayers popping up at both venues.  

Beijing fans received Nanjing-style salted duck plush toys, while Nanjing crowds took home Bird's Nest fridge magnets.

The quick, playful tech-powered moment linked the two cities, making the theaters a cozy spot not only for shared movie viewing experiences, but also for exchanging city tourism cultures.