Global influencers explore Silk Road heritage in Aksu

A group of international influencers are exploring Xinjiang's Aksu Prefecture this summer to discover its Silk Road heritage. Their journey will take them to historic towns, ancient sites and offer them the chance to sample local life in the region.

The trip began in Kuqa, a historic city that was once a major center of the Qiuci civilization along the ancient Silk Road. The city is home to the Kizil Thousand-Buddha Caves, one of China's oldest Buddhist cave complexes, as well as a well-preserved old town that reflects its long history.

From Kuqa, the influencers will travel along three routes across Aksu, exploring the region's natural landscapes, cultural heritage, local traditions and daily life. The journey comes during Xinjiang's peak travel season. In August, Aksu's orchards are filled with ripe fruit, and many of its attractions are at their best.

The Meet Xinjiang This Summer global influencer campaign is jointly organized by China Media Group (CMG) and the local authorities in Xinjiang. It has brought together participants from 11 countries, including Germany, France, the UK, the Czech Republic, Poland, Greece, Serbia and Croatia. Their stories will be shared through personal social media accounts, overseas media platforms and CMG's multilingual channels.