This summer, inbound tourism in China continues to boom, with nearly 23 million inbound trips by foreign nationals recorded in the first half of this year. The growth has been supported in part by expanded visa-free access, more convenient transit policies and continued improvements in tourism services.

At the same time, rural tourism is playing an increasingly important role in China's rural revitalization strategy. 

Join us on BizTalk for insights from UN Tourism and China Agricultural University as we explore China's rural tourism model, the strong recovery in inbound travel and the next phase of growth for the country's tourism industry.