Name: How cool adventures unlock new summer consumption
Uploaded: 2026-08-08T16:12:17+08:00
Duration: 1 min 43 s
Description: An increasing number of people are preferring the great outdoors over air-conditioned rooms to stay cool this summer. By embracing an active lifestyle — from rafting and paddleboarding to diving and indoor skiing — they're making sports a new highlight

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01:44

An increasing number of people are preferring the great outdoors over air-conditioned rooms to stay cool this summer. By embracing an active lifestyle — from rafting and paddleboarding to diving and indoor skiing — they're making sports a new highlight of summer consumption.

🎬 CGTN has launched "China Cool: The Business of Summer" to explore how the summer heat is creating new opportunities for businesses.

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