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Beat the heat and dive into culture: SW China's Yunnan becomes the new hotspot

Yunnan Province in southwest China has become a trending summer getaway for overseas travelers, thanks to its cool climate and rich cultural diversity. To meet the growing and varied needs of tourists, many destinations across Yunnan are rolling out tailored tourism products and services.

New data shows that as of August 1, the province had recorded over 990,000 foreign traveler entries this year, including 819,700 visa-free entries and 14,500 24-hour direct transit entries.

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