The 38th Hundred Flowers Awards have officially wrapped in Beijing, bringing to a close a celebration that placed audiences at the very heart of Chinese cinema.

CGTN's Zhang Meng was on the scene the past few days, and the takeaway from this year's awards was clear: cinema is a mirror of everyday life. It reflects who we are, what we feel and how we live. And it belongs to those who show up for it – who fill theaters, who cast their votes, who make this the "People's Awards" in the truest sense.

The ceremony may be over, but the conversation isn't. For cinemagoers, the camera keeps rolling.