The Shanghai Tourism Festival is in full swing. Spotlighting immersive lifestyle and cultural experiences, the strategy is resonating with a new wave of global visitors. China's inbound travel is surging, with foreign arrivals up over 20 percent in the first half of this year. Nearly 18 million of those entered visa-free, signalling a fundamental shift in how the world is exploring the country. Join CGTN's Zhang Siran for a cultural city walk in Shanghai.