China’s tourism market has continued to heat up this summer. Behind this boom, artificial intelligence (AI) is changing how people travel and is opening up new opportunities for the industry – from personalized itineraries to immersive experiences. 

In this episode of BizTalk, guests from the World Economic Forum, the World Travel and Tourism Council and Atout France explore how smart technologies can enhance visitor experiences, optimize destination management and unlock new growth opportunities. They also examine what China's emerging "AI + tourism" focus could offer the global tourism industry.