The Chinese poster for Spider-Man: Brand New Day, the latest installment in the iconic franchise, has gone viral and global. The Beijing-based studio behind the hand-drawn poster fused traditional Chinese art and Eastern mythology into the design to express Spider-Man rediscovering himself after the world forgot his identity at the end of No Way Home. The result has been such a hit that the US distributors plan to release it worldwide. We spoke to Li Ruofei, concept supervisor at Ackue Studio, who helped create the stunning visuals.