Name: Summer vacations through the years: Three generations witness China's consumption upgrade
Uploaded: 2026-08-14T14:16:04+08:00
Duration: 3 min 17 s
Description: From free outdoor fun to sightseeing trips, and now experience- and emotion-focused consumption, the summer stories of three generations reflect China's economic progress and people's rising living standards.

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Behind every summer memory lies the story of how Chinese people spend.

From free outdoor fun to sightseeing trips, and now experience- and emotion-focused consumption, the summer stories of three generations reflect China's economic progress and people's rising living standards.

China's consumption upgrade is not simply about buying more. It is about having more choices, and increasingly choosing quality, experiences and emotional value.

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