Generative AI is transforming how content is produced and shared, making it faster, cheaper and easier to scale – and in the process, lowering the barriers to manufacturing and spreading convincing falsehoods.

In this episode of Facts Tell, we examine two cases that show how AI-generated fabrications can enter the information ecosystem: paid commissions on a major Japanese crowdsourcing platform to produce AI-generated videos attacking China, and the endorsement of public figures of AI-generated images during the US-Iran conflict.

The real danger isn't just that AI-generated fakes are getting better at fooling us, but that a pipeline already exists to produce them endlessly. By the time the truth catches up, the conversation may have already moved on.