BIRTV 2026: CINITY Zone wows visitors with hit theatrical titles

The 33rd Beijing International Radio, TV and Film Exhibition (BIRTV 2026) is now in full swing, running through August 22, with China Film Technology Company taking center stage to showcase its full portfolio of independently developed core products, highlighting the robust self-reliance of China's domestic film technology development.

Across three key dimensions – projection equipment, production platforms and cross-scenario applications – the company has presented an independent technology ecosystem that covers every stage from original content creation to final theatrical projection. A major highlight making its debut at the show is the brand-new CINITY AFP (AI Film Production) platform.

Also, the exhibition's specially curated CINITY summer film zone has emerged as an unexpected fan favorite, displaying this year's biggest summer theatrical hits remastered with CINITY and CLED (CINITY LED) high-format technology. This fully immersive showcase has drawn non-stop streams of film technology enthusiasts, who lined up to experience the dramatically upgraded audiovisual texture with their own eyes.

To balance the highly technical atmosphere, a playful mascot pop-up area features roaming character interactions and fun on-site activities, turning otherwise formal professional exchanges into a more approachable, warm and memorable experience for visitors.