The new English Premier League season is here, and Sideline Story is breaking down all of the big questions. Can Mikel Arteta's Arsenal shake off being targeted as the defending champions and go back-to-back, or will a new challenge emerge through the EPL's coaching revolution? From Manchester United's resurgence under Michael Carrick, to the chaotic promise of Andoni Iraola's Liverpool and the potential struggles of a post-Pep Guardiola Manchester City, we debate which new managerial project will click and which is destined to flop. Plus, with Premier League clubs outspending the rest of Europe's top five leagues combined, we ask: does laying out so much cash guarantee glory, or is it merely inflating the market?