Name: East China's Yiwu rides new wave of spending
Uploaded: 2026-08-30T17:24:19+08:00
Duration: 3 min 5 s
Description: The next wave of consumer growth in China may come from beyond the biggest cities. New national measures are encouraging county-level markets to upgrade commercial facilities, bring in more brands, and develop new forms of retail sales. In China's administrative

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The next wave of consumer growth in China may come from beyond the biggest cities. New national measures are encouraging county-level markets to upgrade commercial facilities, bring in more brands, and develop new forms of retail sales. In China's administrative system, a county-level city is an administrative area below a major prefecture-level city, often combining an urban center with surrounding towns and rural areas. And in east China's Yiwu, a county-level city better known for selling goods to the world, a new story is emerging: people are increasingly willing to spend at home.

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