The Red Ribbon in Guizhou is China's first fully immersive digital experience dedicated to the Long March. Using AI, VR, holograms and moving sets, it turns the historic – fierce battles, the Zunyi Conference, the snowy mountains – into vivid, walk-through scenes. You don't just read about history; you walk beside soldiers, feel the cold and watch the story unfold around you.

The building itself is a tribute to the journey it tells. Its flowing, ribbon-like form is inspired by the Central Red Army's route, while the facade's vibrant red hues draw from Danxia landforms of the Chishui River.