How can a small nation of 6 million drive innovation in a massive market like China? Danish Ambassador to China Michael Starbæk Christensen shares his insights at this year's China International Fair for Trade in Services (CIFTIS). From showcasing Danish strengths in the "Smart Denmark" pavilion to the importance of IP protection for green tech, he explains why the two countries are a perfect match and how they can build a "win-win" future together.