Drawing inspiration from Fuyan, the mascot of China International Fair for Trade in Services (CIFTIS), and the art toy IP Poukapouka, a crossover display at this year's ongoing event featured a range of co-branded cultural and creative merchandise. The lineup included plush dolls, magnetic badges, canvas bags, and other lifestyle goods. These items rapidly became coveted souvenirs at the fair and won high praise from international attendees.
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